<HTML>Hi,  I tell them a standard tuning is 80.00,or whatever you charge,like at 1st.Baptist, Erskine College or somewhere I tune for at least on a yearly basis.( throw some names that will give clout to your buisness )Then I ask low long has it been since it's been tuned,and I will explain the pitch raise-option and my pricing for it.I use ballpark prices to some extent,and explain that until I see the instrument that's all I can do.A dead key might be a broke key,a broken string,flange unglued,bad elbow,etc...which all carry different prices,if I only had a crytal ball. After years of experience,you can usually guess pretty close, from conversation. If it has been years since tuning,you know to prepare them for a pitchraise.Always ask first where they are calling from,and throw hints to someplace,or someone you service,that might influence them to do buisness with you. Best, Hazen Bannister  </HTML>