<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; = charset=iso-8859-1"> <META content="MSHTML 5.50.4522.1800" name=GENERATOR> <STYLE></STYLE> </HEAD> <BODY bgColor=#ffffff> <DIV>My best luck at attracting new customers, besides a Yellow Pages = ad, was to tune the pianos owned by your local music teaching store. They are both = located on a major street and have prominent Yellow Page ads. There are two near = me - they sell music and band instruments - they get a lot of traffic from = the school music programs. I tune their pianos for free, 3 or 4 times a year (one = store only has one piano, and the other has four pianos). They get a lot of = calls asking about piano tuning. I get all the referrals. It has worked well = for me.</DIV> <DIV> </DIV> <DIV>Terry Farrell <SPAN = id=__#Ath#SignaturePos__></SPAN> </DIV> <BLOCKQUOTE style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; = BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV> <DIV style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: = black"><B>From:</B> <A title=jonpage@mediaone.net = href="mailto:jonpage@mediaone.net">Jon Page</A> </DIV> <DIV style="FONT: 10pt arial"><B>To:</B> <A = title=pianotech@ptg.org href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV> <DIV style="FONT: 10pt arial"><B>Sent:</B> Sunday, July 22, 2001 = 8:32 AM</DIV> <DIV style="FONT: 10pt arial"><B>Subject:</B> Re: RADIO</DIV> <DIV><BR></DIV><FONT size=3>At 07:58 AM 07/22/2001 -0400, you wrote:<BR></FONT> <BLOCKQUOTE cite type="cite"><FONT face=arial size=2>In a = message dated 7/22/01 5:13:51 AM Central Daylight Time, <BR><A href="mailto:kccs@netralink.com">kccs@netralink.com</A> writes: = <BR> <BLOCKQUOTE cite type="cite">Hi, Has anyone tried a radio advert, = and does it work? <BR>Kallie Swanepoel = </FONT></BLOCKQUOTE></BLOCKQUOTE><BR>I tried radio advertising about ten years ago. For the work it brought it = in,<BR>the cost was 17%. For it to be effective your cost would need to be about 10%.<BR>It did not bring in any tuning, piano rebuilding or sales but = it did produce two<BR>Ampico player restorations, funny.  So I didn't = see any benefit to continuing.<BR><BR>I knew the ad was being heard because = most of my customers remarked<BR>about hearing it but it didn't produce new = business aside from the two jobs.<BR>I also figured I wasn't going to spend a = lot of money trolling for player work!<BR><BR>Word of mouth is the best = advertising. I had a newpaper ad running for a while too,<BR>when I first started. = It brought in a few customers but then these customers would = tell<BR>their friends and I got more referrals. Soon I didn't need to advertise at all.<BR><BR>So you have to find a cost effective means of getting your = name out there. News will spread.<BR><BR>Regards,<BR><BR><BR><BR>Jon Page,   piano technician<BR>Harwich Port, Cape Cod, = Mass.<BR><A href="mailto:jonpage@mediaone.net" eudora="autourl">mailto:jonpage@mediaone.net</A><BR><FONT = size=3><A href="http://www.stanwoodpiano.com/" = eudora="autourl">http://www.stanwoodpiano.com<BR></A></FONT>~~~~~~~~~~~= ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ </BLOCKQUOTE></BODY></HTML>