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<DIV><FONT face=Arial size=2> Hi =
Dave:</FONT></DIV>
<DIV><FONT face=Arial size=2> I see some great =
ideas and
answers to your question. Here's what worked for me:</FONT></DIV>
<DIV><FONT face=Arial size=2> I sent a letter of =
introduction
to all the churches and schools in the area I wanted to cover, telling =
about my
services, membership in PTG and any introductory offers I wanted
to mention. The same goes for music stores and piano
teachers. You want to spend your time and money where it will do =
the most
good. I took out small ads in local papers and the free advertiser =
tabloids. They don't cost much and keep your name in front of the
public. Some techs report good results with magnetic signs on =
their
vehicle, I also had a small nicely lettered sign at the end of my =
driveway that
was productive.</FONT></DIV>
<DIV><FONT face=Arial size=2> I agree with Dave =
about yellow
pages, it works but mainly it keeps your name in everyone's =
home when
needed. I got almost no play from the web. Be sure to =
ask
customers if you can check with them in 6 months or a year to see how =
their
piano is doing and does it need tuning. Also ask each new customer =
how
they found you, that will indicate where your work is coming from. =
Word of
mouth works best, but only after you've been around for awhile. If =
you are
in an area with a lot of other technicians, you need to get =
creative and
do things a little differently. Good Luck....</FONT></DIV>
<DIV><FONT face=Arial size=2> Mike
Kurta</FONT></DIV></BODY></HTML>