advertising

[Mickey Kessler]

After lots of dedicated study and practice I'm about ready to hang out a 
shingle and go to work for money.

I'm considering running a classified ad in the local PennySaver.  This can 
reach about 80,000 households a week in the driveable neighborhood here in 
L.A., all with generally quite high annual incomes.  The ads cost about 
$250 for six weeks.  I figure if only 5% of the households have pianos, and 
if only 1% of those answer the ad and result in booked jobs, I'll more than 
break even.  (I pulled those percentages out of the air, but they seem like 
safe guesses.)

Has anybody used the PennySaver?  Did it bring you in any business?  How do 
you generally promote your business?  I seldom see ads for piano 
technicians -- is that because it isn't effective, or is it because there's 
plenty of business around without advertising?

Thanks for any info or advice you can offer.

Mark (Mickey) Kessler