advertising

[Don Rose]

Hi,

Please remember that major advertisers consider 1/2 of 1% positive response
to an advertisment a success and 2% is a run away "best" seller. 

Some do's:

Get yourself a logo and keep it forever. 

Logo recognition is much higher than a name. 

Do use your name. People tend to want a "person" rather than a "company". 

Do have the client try the piano before you leave. This is the best time to
book the next service appointment.

Do offer them a choice of two times (not three or five). This makes the
decision easy for them to make and leaves them feeling in control. If
neither time is acceptable to them pick another two times.

Do educate your clients and if they are on the net send them to the ptg.org
website.

Do network with all your contacts.

Do keep records of your clients.

Some Do Not's:

Do not discount your work.

Do not do work for free unless it is for a registered charity and ask for a
receipt.

Do not give away your time when travelling. You should be entitled to your
labor rate plus any out of pocket expenses. Either the client pays or you pay.

Do not criticize any other service person. It only reflects badly on you.

Regards,
Don Rose, B.Mus., A.M.U.S., A.MUS., R.M.T., R.P.T.

mailto:pianotuna@accesscomm.ca
http://us.geocities.com/drpt1948/

3004 Grant Rd.
REGINA, SK
S4S 5G7
306-352-3620 or 1-888-29t-uner