advertising

[David Renaud]

  My experience is that no impersonal add method works
well. Yellow pages are a nessesity, more so people 
that know me can find me then anything else.
  
  What works is word of mouth. It would be nice to
just fork over a few hundred dollars and have a flood
of work, but nothing works like personal investment
of time and energy. Ask for referrals, ask again,
visit the stores, talk to the piano movers, give piano
teachers your cards, take the busiest, best technician

you know out for lunch and ask him how you can help
make his load more reasonable. Perhaps he will have 
a set of key bushings for you to do, or out of town
overflow he doesn't really want to do. If you are in 
their face they are more likely to believe you 
are serious, committed, interested, and with time
things will happen. 

  Adds work from time to time,
personal effort over time always works.
  
                              Good luck
                              Dave Renaud

 
 




--- Mickey Kessler <mickeykes2@uf.znet.com> wrote:
> After lots of dedicated study and practice I'm about
> ready to hang out a 
> shingle and go to work for money.
> 
> I'm considering running a classified ad in the local
> PennySaver.  This can 
> reach about 80,000 households a week in the
> driveable neighborhood here in 
> L.A., all with generally quite high annual incomes. 
> The ads cost about 
> $250 for six weeks.  I figure if only 5% of the
> households have pianos, and 
> if only 1% of those answer the ad and result in
> booked jobs, I'll more than 
> break even.  (I pulled those percentages out of the
> air, but they seem like 
> safe guesses.)
> 
> Has anybody used the PennySaver?  Did it bring you
> in any business?  How do 
> you generally promote your business?  I seldom see
> ads for piano 
> technicians -- is that because it isn't effective,
> or is it because there's 
> plenty of business around without advertising?
> 
> Thanks for any info or advice you can offer.
> 
> Mark (Mickey) Kessler
> 


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