This is a multi-part message in MIME format. ---------------------- multipart/alternative attachment Terry, I dont know whats worst S&S and their marketing techniques or the people = who own these "precious" instruments,............ gee when asked to do = some work some owners think you about to operate on their only child. But you cant blame S&S for trying.............. > September 31, 2002, St. Petersburg Times, Section B (local section) = Page 3, "Keys to Music Excellence". This is a large story taking up most = of the center of the page. >=20 > It is a shameless advertisement, IMHO. >=20 > Three pictures - one of a person playing one of four grand pianos (big = picture), one of a hand at the keyboard (hey, look at that - you can see = the brand name on the fallboard!) and a third picture of the Steinway & = Sons emblem cast into the piano plate that "supports the instrument's = 35,000 pounds of string tension". ( Did they have the bit of how many = parts there are in the piano, that figure seems to get higher and = higher, its like the more parts the better the quality or something?) > The one paragraph "story" tells of how "When played Tuesday, the nine = pianos told a story about the hands that carefully crafted their parts, = giving each instrument a unique sound." It goes on to say that the local = college bought 4 pianos for $240,000 for recitals, etc. "They are so = precious that they will be locked up after every session and covered = with tarps." It closes with "School officials want students to work on = the best of the best equipment........We have the finest = faculty.......The least we can do is have the finest instruments." >=20 > Except for communicating the fact that someone bought a piano, I don't = see what other information that was not of an advertisement nature was = there. I hardly think buying a piano is newsworthy. Maybe next week they = will have a feature on Fred Magillicutty buying a lawn mower at Home = Depot.( I'd like to see that) >=20 > It's this darn Steinway thing. It always seems to be presented that = there is Steinway at the 120% level, and every other piano manufacturer = hovering somewhere around 10% (not that this article says anything about = any other manufacturer - it is conveyed by omission of any other = manufacturer). >=20 > I still say that every Marketing 101 textbook should have a chapter = that covers 150 years of Steinway marketing. Talk about a marketing = success story. I think the above is a result of this success - everybody = wants to hang with a winner - and so, the "story" - or lack thereof. >=20 > Fortunately, there are much worse things in this world - so I'll go = dwell on those and not bore anyone that has read this post this far any = further! >=20 > Terry Farrell > =20 Stuart Balsillie Piano Technican Victoria Australia ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/0b/14/35/ac/attachment.htm ---------------------- multipart/alternative attachment--
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