Market value (was terry's vehicle)

[Ron Koval]

All this talk of what the market.....   How do we know what the market is, 
unless we bring our price up too high and then adjust?  I think that many 
times we set our prices based on our comfort level, as opposed to any real 
marketing principles.  Hmmmm.... maybe it's time for another 'nudge' 
upwards.

Ron Koval

<snip>
Don,
The market determines what your proper fee should be, not your desire for a 
particular quality of car.  If you cannot afford a particular car, raising 
your fee above market value will not get it done.  Best look into overtime, 
perhaps reducing your fees, or changing occupations - perhaps to a piano 
salesman.

Phil Ryan
Miami Beach
<snip>

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