company name

[Mike Kurta]

    Hi Charles:
    This business is unique, but not all that unique as businesses go.  If
you are a one man band, your name and the word "piano" could be used.
Customers might feel more "connected" to the person doing the work.  Many
other service businesses do the same, such as funeral homes.  Almost all of
them use a person's name even though that individual might have died long
ago.  If a piano business changes hands, its easy for the new operator to
use a new name with a line underneath saying "Formerly _______ Piano
Service."
    On the other hand, there are many good, well-named non-personal business
titles.  National conventions in the past have displayed a collection of
business cards which would be a great source of ideas for names.  Its a
matter of personal choice and both seem to work well.   Mike Kurta RPT
----- Original Message -----
From: "Charles Neuman" <piano@charlesneuman.net>
To: <pianotech@ptg.org>
Sent: Friday, June 21, 2002 3:24 PM
Subject: company name


> If you are self-employed and don't have partners in your business, which
> do you think is more effective for your company name: your own name, or a
> business-y name such as "Superb Piano Works" or "Piano-Toon"?
>
> I have heard people in the past claim that your own name sounds more
> personal. On the other hand, maybe customers prefer something with more
> distance, which might be more "official" in their eyes. I don't know.
>
> I notice that a lot of businesses have really boring-sounding names such
> as "American [whatever]", or "Mid-Island [whatever]". And putting the town
> name in the company name seems to be popular.
>
> Charles Neuman
>
>
>