company name

[Clyde Hollinger]

Charles,

"Hollinger Piano Service" works for me, but frequently clients will make the
checks out to my name, and I tell them either way is fine.  Straight forward
and clear is my style; I find it difficult to take seriously a company that is
trying to be cute or include puns in the name.

Although we have a business "Leeking Plumbing" in our area.  Mr. Leeking can't
help it that's his name.  One thing for sure, it's a name one is likely to
remember!

Regards, Clyde

Charles Neuman wrote:

> If you are self-employed and don't have partners in your business, which
> do you think is more effective for your company name: your own name, or a
> business-y name such as "Superb Piano Works" or "Piano-Toon"?
>
> I have heard people in the past claim that your own name sounds more
> personal. On the other hand, maybe customers prefer something with more
> distance, which might be more "official" in their eyes. I don't know.
>
> I notice that a lot of businesses have really boring-sounding names such
> as "American [whatever]", or "Mid-Island [whatever]". And putting the town
> name in the company name seems to be popular.
>
> Charles Neuman