company name

[Farrell]

Sorry for this post, but I just could not resist.

There is a automotive radiator repair shop in my town, Brandon, FL:

             Radiator Man
"Best place in town to take a leak."

Now why can I only think of one radiator repair place in town?

Terry Farrell
  
----- Original Message ----- 
From: "Clyde Hollinger" <cedel@supernet.com>
To: <pianotech@ptg.org>
Sent: Friday, June 21, 2002 8:20 PM
Subject: Re: company name


> Charles,
> 
> "Hollinger Piano Service" works for me, but frequently clients will make the
> checks out to my name, and I tell them either way is fine.  Straight forward
> and clear is my style; I find it difficult to take seriously a company that is
> trying to be cute or include puns in the name.
> 
> Although we have a business "Leeking Plumbing" in our area.  Mr. Leeking can't
> help it that's his name.  One thing for sure, it's a name one is likely to
> remember!
> 
> Regards, Clyde
> 
> Charles Neuman wrote:
> 
> > If you are self-employed and don't have partners in your business, which
> > do you think is more effective for your company name: your own name, or a
> > business-y name such as "Superb Piano Works" or "Piano-Toon"?
> >
> > I have heard people in the past claim that your own name sounds more
> > personal. On the other hand, maybe customers prefer something with more
> > distance, which might be more "official" in their eyes. I don't know.
> >
> > I notice that a lot of businesses have really boring-sounding names such
> > as "American [whatever]", or "Mid-Island [whatever]". And putting the town
> > name in the company name seems to be popular.
> >
> > Charles Neuman
>