Are you sure about that YP ad? Those suckers are expensive and don't do much better than just a listing, maybe bold, INMHO. If you have a lot of competition, maybe it's different, but then you better have a very sharp ad, not the usual "free" paste-up Verizon will give you. I know someone who does outstanding ads, if you want to email me privately (tune4u@earthlink.net). Also, if there is something that sets you apart--a unique qualification or service--that might win the ad game. I'll bet most people will back up what I say here, though, that word of mouth is the real business builder--slow but steady and generally yields more loyal , less "mistrusting" customers, long term. Visibility helps. Volunteer and get to events, pass out cards like crazy: I used to ask everyone, Wal-Mart checkers, etc., "Do you have a piano in your home?" "Do you know someone who does?" "How about your church?" "Would you pass this to that person, I'd consider it a favor?" Hand them a colorful business card (print my own on computer). Just some thoughts. Alan Barnard Salem, MO
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