"PennySaver" ads

[Keith Roberts]

I run an ad in a publication called the Buy and Sell. It comes out once a
week and is free. The ad costs $70 for 3 months. Piano service in the large
bold type and only the minimum number of words. Run it in the merchandise
section. Everybody around here looks through that if they are looking for
anything. I get an average of two calls a week.
I'm going with just the listing in the YP's. Eventually they will get around
to your number. Besides, I'll be one of two or three listed. Not much chance
of not getting a call to talk at least.
Keith Roberts
----- Original Message -----
From: "pianolover 88" <pianolover88@hotmail.com>
To: <pianotech@ptg.org>
Sent: Wednesday, April 30, 2003 7:19 PM
Subject: "PennySaver" ads


> Has anyone had any success with running ads in the "pennysaver", or other
> similar mailers? I'm wondering if i put in a simple text ad to run for 8
> weeks, in 7 different zones, (that I would consider to have the most piano
> "density"), if it would be profitable. First, I know that these ads, to
> really be at all  successful, need to run regularly, but I'm assuming
eight
> weeks should give me at least a fair idea of the ads effectivness. Based
on
> the cost of the ad, if i book just 1 tuning per week from the ad, I will
> double my investment...but then again, because these mailers generally
> attrac "bargain hunters", I may have to lower my price, or risk losing the
> job as my normal fee is not considered to be in the "low end". I plan on
> placing a Yellow page ad for the next Verizon Super pages Book, but that
> will not be coming out until 10/03, so I thought I'd give this a try. Any
> thoughts or experiences with this type of mailer? thanks!
>
>
> Terry Peterson
>
>
>
>
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