prospecting for customers

[David Love]

You might be right, I can't speak for all areas.  In the areas I am familiar
with, the one and only local phone service provider (land lines, pole
service, connection boxes, etc.) offers a Yellow Page directory that is
distributed to all customers who use their service.  That's virtually
everyone, though the cell phone boom has created an ever increasing group
who only have cell phones.  In addition to their Yellow Pages there are any
number of smaller "Yellow Page" directories operating under a slightly
different names:  Valley YP, Mountain YP, Big YP, Small YP, Your YP, My YP,
blah blah blah.  They also offer advertising and it doesn't matter what
phone number you put in there.  Problem is, their distribution and accepted
use by consumers pales in comparison to the local phone service provider.
So you aren't reaching as many people.  Also, when you call information for
a number, the one that is given is the number listed by the local service
provider.  No way around that.  There is no information for cell phones.  So
if you are going to advertise in the YP, be aware of which one you are
using, what the distribution is and the relative costs.  While I do
advertise in several local directories (there are sorted by region here), I
can't say that they've ever provided more than a handful of customers.
Almost everything is referral.  The calls I get from the YP are usually
shopping price.  

David Love
davidlovepianos@comcast.net 

-----Original Message-----
From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On Behalf
Of William R. Monroe
Sent: Thursday, January 26, 2006 7:51 PM
To: Pianotech List
Subject: Re: prospecting for customers

Not necessarily true, David.  I advertise and only list my cell phone - only
have my cell phone for business - no business line.  So it will depend upon
your area.  Obviously yours requires a business line.

Regards,
William R. Monroe


----- Original Message ----- 
From: "David Love" <davidlovepianos@comcast.net>
To: "'Pianotech List'" <pianotech@ptg.org>
Sent: Thursday, January 26, 2006 7:58 PM
Subject: RE: prospecting for customers


> They won't let you advertise without a phone line that you pay them for.
>
> David Love
> davidlovepianos@comcast.net
>
> -----Original Message-----
> From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
Behalf
> Of pianotune05
> Sent: Thursday, January 26, 2006 5:53 PM
> To: Pianotech List
> Subject: Re: prospecting for customers
>
> Hi Sid,
> I'm definitly looking into the yellow pages.  I'm hoping that they'll let
me
>
> advertise since I only use my cell phone.  I don't see the need for a lan
> line.  We used to have a weekly like that, but it went out of business,
The
> Penny Saver I think it 's called.  Im going to keep checking.  I
appreciate
> the ideas a great deal.  I'll let you know what I came up with.
> Marshall
> ----- Original Message ----- 
> From: "Sid Blum" <piano@sover.net>
> To: "Pianotech List" <pianotech@ptg.org>
> Sent: Thursday, January 26, 2006 8:30 PM
> Subject: Re: prospecting for customers
>
>
> > When I was starting out on my own, after five years of apprenticeship,
the
>
> > most productive  and cost effective advertising was the local buy and
sell
>
> > weekly.  A simple listing in the yellow pages is also a must, in my
> > opinion.
> >
> > Sid Blum
> >
> >
> >>Hi everyone,
> >>I wanted to know if anyone out there knows of a directory of piano
owners
> >>that I can obtain in order to prospect for customers.  I'm looking for
> >>something like a "coles" directory that only has piano owners, piano
> >>teachers etc in it that I can contact in order to gain opportunities to
> >>tune.  Thanks in advance.
> >>Marshall
> >
> > -- 
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