DIRECT MAILING

David Ilvedson ilvey at sbcglobal.net
Sun Mar 5 15:24:53 MST 2006


Avery,

Hopefully you apprentice is repaying you by doing shop work etc....?   It will take X amount of hours to rebush these keys...train them...put them to work...;-]

David Ilvedson, RPT
Pacifica, California



----- Original message ----------------------------------------
From: Avery <avery1 at houston.rr.com>
To: "Pianotech List" <pianotech at ptg.org>
Received: 3/5/2006 1:23:31 PM
Subject: RE: DIRECT MAILING


>Hi Jeannie,

>At 02:54 PM 3/5/2006, you wrote:
>>Even if it costs a bit more for that training, that sort of investment
>>in your education will repay itself many times over.

>That's the problem. Most of the "newbies" don't even have a clue that they
>"should" be paying for their training! :-( I'm working with one now. I know.
>I shouldn't be for free. But it's so hard for me to say no to someone who wants
>to learn!

>Avery


>>There are people with many different skill levels who are teaching.  Sadly,
>>many of them should NOT be teaching at all.  Congratulations to you for
>>landing a good one.
>>jeannie
>>
>>Jeannie Grassi, RPT
>>Registered Piano Technician
>>Island Piano Service
>>Bainbridge Island, WA
>>206-842-3721
>>mailto:jcgrassi at earthlink.net
>>
>>
>>-----Original Message-----
>>From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
>>Of Norma Neufeld
>>Sent: Saturday, March 04, 2006 8:32 PM
>>To: Pianotech List
>>Subject: Re: DIRECT MAILING
>>
>>A lot has been written lately about and for rookies, like myself, starting
>>out - how to drum up business, cold calls, mailings, ethics etc, etc.  Six
>>months ago I was sitting in an office full time, unhappy, doing the odd
>>tuning.  Today, though I struggle at times, about 80 % of my income is from
>>my piano business.  It's growing very quickly and here's a couple reasons
>>why I think that's happened.
>>
>>When I first started studying, my mentor made me promise not to go out and
>>mess with peoples pianos until he said I was ready.  I kept that promise (a
>>major lesson in patience!), but when I finally did get out there working I
>>was confident in my skills and abilities and I think it shows.  I am also
>>very honest with clients when a job is beyond my abilities and have to call
>>in the big guns.  They appreciate this and also know their precious piano is
>>getting the best care available.
>>
>>Direct Mailings vs. Cold Calls - Nothing beats a handshake and a smile.
>>IMHO.  I don't think cold calls are unethical if handled properly.  I
>>visited almost every church in the city last summer and the four main school
>>boards.  After an introduction my first question was "Do you have a regular
>>piano technician who cares for your pianos?"  If they said "Yes, we use so
>>and so"  I'd reply with something like "Good, you have one of the best"  or
>>"he does nice work, thanks for your time....."  Under no circumstance will I
>>attempt to undercut or take business from a colleague, or mislead a
>>potential client in any way.
>>
>>I am still very much a rookie and don't claim to have any answers, but these
>>things have really kick started my career.  I also read everything I can get
>>my hands on regarding pianos, I listen way more than I talk when around
>>other techs, joined the PTG, read the Journal, attended my first convention
>>last month (PNW in Calgary, it was great).   Warranty tunings for a
>>reputable dealer are an excellent way to build clientele,  get to know some
>>music teachers and local pianists, they're a great resource.  I love my new
>>career, sure beats sitting in an office!
>>
>>Just another rookie trying to help,
>>Norma Neufeld
>>Saskatoon, SK
>>
>>
>>----- Original Message -----
>>From: "Dave Bunch" <pdtek at mchsi.com>
>>To: "Pianotech List" <pianotech at ptg.org>
>>Sent: Saturday, March 04, 2006 6:01 PM
>>Subject: Re: DIRECT MAILING
>>
>>
>> > Hello- When I first started out 20 years ago and was looking for ways to
>> > drum up business, I made up a promotional letter and sent it to every
>>church
>> > in a 30 mile radius. I found the response rate was about 2%. Not much, but
>> > you have to remember that most places already have a tuner and those that
>> > don't usually like a direct referral from someone that they trust.
>> >
>> > That 2% was a foot in the door, however, and the good work I did allowed
>>me
>> > to keep the accounts and the word spread to other churches and private
>> > owners. Probably the biggest break was when the local piano teacher of
>>great
>> > influence on the music community decided to try out this "upstart". When
>>she
>> > was happy with my work, that opened the floodgate to the other teachers in
>> > the area and their students. It all has to start somewhere.
>> >
>> > Dave Bunch
>> >
>> >
>>
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>>
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