That's true about the ads paying for themselves. I'm OK with the line listing. Marshall ps. sorry about the small font. Sometimes I can and can not change it. not sure why. ----- Original Message ----- From: "Richard Gullion" <pianoguy at rogers.com> To: "Pianotech List" <pianotech at ptg.org> Sent: Wednesday, March 08, 2006 3:44 PM Subject: Re: DIRECT MAILING > It wont have to be in a budget. You start paying when > it is published....the ads pay for themselves with the > tunings that come from them. > > --- pianotune05 <pianotune05 at comcast.net> wrote: > >> Hi William, >> I don't know about a $90 ad, but I'm going to >> definitly put a listing where everyone else is. My >> only worry is that I'll be overlooked, but I don't >> have the budget now, 7month old, wife, struggling >> finances you know how it goes. Anyway, so I gather >> it will take me up to 100 pianos to get my speed >> down? I'm about 1/5 the way there. I'm doing my 20th >> piano on Friday. So far customers are happy. >> Marshall >> ----- Original Message ----- >> From: William Benjamin >> To: 'Pianotech List' >> Sent: Wednesday, March 08, 2006 10:42 AM >> Subject: RE: DIRECT MAILING >> >> >> Marshall, >> >> >> >> I would highly recommend a good, $90 a month add >> in the yellow pages. Consistently threw the years >> it has brought me 30 percent of my business. If >> others are doing it, there must be a reason. >> Always go fishing where others fish. >> >> >> >> As far as speed, I was at the PHTC for two years >> tuning about half the time. This works out to >> about 100 pianos worth of time. When I did my >> first piano out of school, it took a couple of >> hours, but by the end of the summer I was finishing >> in about an hour and 15 minutes. >> >> >> >> William >> >> >> >> >> >> >> >> >> >> PIANO BOUTIQUE >> >> William Benjamin >> >> Piano Tuner Extraordinaire >> >> www.pianoboutique.biz >> >> The tuner alone, >> >> preserves the tone. >> >> >> >> >> > ------------------------------------------------------------------------------ >> >> From: pianotech-bounces at ptg.org >> [mailto:pianotech-bounces at ptg.org] On Behalf Of >> pianotune05 at comcast.net >> Sent: Tuesday, March 07, 2006 2:14 PM >> To: Pianotech List >> Subject: RE: DIRECT MAILING >> >> >> >> Hi William, >> >> I think the yellow pages ad is $20 a month for a >> line listing. Our area is pretty saturated with >> piano tuners, about 8 or nine n the phone book I >> think, so I won't spend too much on advertising >> there. I've tried other advertising mediums as well >> with no response. Are you going to the convention >> this year? If you do, we can get together and >> throw some ideas around. >> >> >> >> My tuning speed is still slow. How long did it >> take you to tune in the beginning? How many pianos >> did it take you to reach your hour and a half mark? >> >> Marshall >> >> >> >> Original message -------------- >> From: "William Benjamin" >> <pianoboutique at comcast.net> >> >> > Marshall, >> > >> > My standard for the classified section is about >> one tunings worth per month. >> > My tunings are $90 so my budget is about $90 per >> month. I run the add only >> > on Sunday, once a week and that works for me. >> > >> > As far as the yellow pages, again, I spend about >> one tunings worth per month >> > and that is about a 2 by 3 inch add. >> > >> > These are just some guidelines that I have used >> and what I taught at the >> > PHTC. >> > >> > William >> > >> > >> > >> > >> > PIANO BOUTIQUE >> > William Benjamin >> > Piano Tuner Extraordinaire >> > www.pianoboutique.biz >> > The tuner alone, >> > preserves the tone. >> > >> > -----Original Message----- >> > From: pianotech-bounces at ptg.org >> [mailto:pianotech-bounces at ptg.org] On Behalf >> &g! t; Of pianotune05 >> > Sent: Monday, March 06, 2006 8:40 PM >> > To: Pianotech List >> > Subject: Re: DIRECT MAILING >> > >> > Hi William >> > Glad to hear from you. Thanks for the idea of >> mailings. As for classified >> > ads, I am running one in a small paper around my >> area, but I had one that >> > had only 7 lines and one paper wanted $200.00. I >> also tried an online paper, >> > >> > but no calls so far. I'm getting together with >> the yellowpags guy oh >> > Thursday. >> > >> > I hope you're going to the convention. We can >> get connected there and do >> > lunch. >> > Marshall >> > ----- Original Message ----- >> > From: "William Benjamin" >> > To: "'Pianotech List'" >> > Sent: Monday, March 06, 2006 5:37 PM >> > Subject: RE: DIRECT MAILING >> > >> > >> > > Marshall, >> > > >> > > I have found that the best time of the year ! >> to send letters to churches is >> > > at the first of November. I make it a point to >> talk about how the >> > > holiday >> > > season is so musical to churches. This is just >> a suggestion. >> > > >> > > One good thing to do is advertise in the >> classified section. It is cost >> > > effective if you keep it short and use a catch >> line like: the tuner alone, >> > > preserves the tone. >> > > >> > > William >> > > >> > > >> > > >> > > >> > > PIANO BOUTIQUE >> > > William Benjamin >> > > Piano Tuner Extraordinaire >> > > www.pianoboutique.biz >> > > The tuner alone, >> > > preserves the tone. >> > > >> > > -----Original Message----- >> > > From: pianotech-bounces at ptg.org >> [mailto:pianotech-bounces at ptg.org] On >> > > Behalf >> > > Of pianotune05 >> > > Sent: Sunday, March 05, 2006 5:10 PM >> > > To: Pianotech List >> > > Subject: Re: DIRECT MAILING >> > > >> &! gt; > Hi Dave, >> > > Sharp looking letterhead is good. I'm glad >> this computer has Publisher on >> > > it. The phone books works great, but once in a >> while a church has a P.O. >> > > box and the letter comes back. I'm putting >> together > === message truncated ===> > _______________________________________________ >> Pianotech list info: >> https://www.moypiano.com/resources/#archives >> > > > Richard > the "Piano Guy" > _______________________________________________ > Pianotech list info: https://www.moypiano.com/resources/#archives
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