DIRECT MAILING

[Richard Gullion]

It wont have to be in a budget. You start paying when
it is published....the ads pay for themselves with the
tunings that come from them.

--- pianotune05 <pianotune05 at comcast.net> wrote:

> Hi William,
> I don't know about a $90 ad, but I'm going to
> definitly put a listing where everyone else is. My
> only worry is that I'll be overlooked, but I don't
> have the budget now, 7month old, wife, struggling
> finances you know how it goes.  Anyway, so I gather
> it will take me up to 100 pianos to get my speed
> down? I'm about 1/5 the way there. I'm doing my 20th
> piano on Friday.  So far customers are happy.  
> Marshall
>   ----- Original Message ----- 
>   From: William Benjamin 
>   To: 'Pianotech List' 
>   Sent: Wednesday, March 08, 2006 10:42 AM
>   Subject: RE: DIRECT MAILING
> 
> 
>   Marshall,
> 
>    
> 
>   I would highly recommend a good, $90 a month add
> in the yellow pages.   Consistently threw the years
> it has brought me 30 percent of my business.   If
> others are doing it, there must be a reason.  
> Always go fishing where others fish.
> 
>    
> 
>   As far as speed, I was at the PHTC for two years
> tuning about half the time.   This works out to
> about 100 pianos worth of time.   When I did my
> first piano out of school, it took a couple of
> hours, but by the end of the summer I was finishing
> in about an hour and 15 minutes.
> 
>    
> 
>   William
> 
>    
> 
>    
> 
>    
> 
>    
> 
>   PIANO BOUTIQUE
> 
>   William Benjamin
> 
>   Piano Tuner Extraordinaire
> 
>   www.pianoboutique.biz
> 
>   The tuner alone,
> 
>   preserves the tone.
> 
>    
> 
> 
>
------------------------------------------------------------------------------
> 
>   From: pianotech-bounces at ptg.org
> [mailto:pianotech-bounces at ptg.org] On Behalf Of
> pianotune05 at comcast.net
>   Sent: Tuesday, March 07, 2006 2:14 PM
>   To: Pianotech List
>   Subject: RE: DIRECT MAILING
> 
>    
> 
>   Hi William,
> 
>   I think the yellow pages ad is $20 a month for a
> line listing.  Our area is pretty saturated with
> piano tuners, about 8 or nine n the phone book I
> think, so I won't spend too much on advertising
> there.  I've tried other advertising mediums as well
> with no response.  Are you going to the convention
> this year?   If you do, we can get together and
> throw some ideas around.  
> 
>    
> 
>   My tuning speed is still slow.  How long did it
> take you to tune in the beginning?  How many pianos
> did it take you to reach your hour and a half mark?
> 
>   Marshall
> 
>    
> 
>     Original message -------------- 
>   From: "William Benjamin"
> <pianoboutique at comcast.net> 
> 
>   > Marshall, 
>   > 
>   > My standard for the classified section is about
> one tunings worth per month. 
>   > My tunings are $90 so my budget is about $90 per
> month. I run the add only 
>   > on Sunday, once a week and that works for me. 
>   > 
>   > As far as the yellow pages, again, I spend about
> one tunings worth per month 
>   > and that is about a 2 by 3 inch add. 
>   > 
>   > These are just some guidelines that I have used
> and what I taught at the 
>   > PHTC. 
>   > 
>   > William 
>   > 
>   > 
>   > 
>   > 
>   > PIANO BOUTIQUE 
>   > William Benjamin 
>   > Piano Tuner Extraordinaire 
>   > www.pianoboutique.biz 
>   > The tuner alone, 
>   > preserves the tone. 
>   > 
>   > -----Original Message----- 
>   > From: pianotech-bounces at ptg.org
> [mailto:pianotech-bounces at ptg.org] On Behalf 
>   &g! t; Of pianotune05 
>   > Sent: Monday, March 06, 2006 8:40 PM 
>   > To: Pianotech List 
>   > Subject: Re: DIRECT MAILING 
>   > 
>   > Hi William 
>   > Glad to hear from you. Thanks for the idea of
> mailings. As for classified 
>   > ads, I am running one in a small paper around my
> area, but I had one that 
>   > had only 7 lines and one paper wanted $200.00. I
> also tried an online paper, 
>   > 
>   > but no calls so far. I'm getting together with
> the yellowpags guy oh 
>   > Thursday. 
>   > 
>   > I hope you're going to the convention. We can
> get connected there and do 
>   > lunch. 
>   > Marshall 
>   > ----- Original Message ----- 
>   > From: "William Benjamin" 
>   > To: "'Pianotech List'" 
>   > Sent: Monday, March 06, 2006 5:37 PM 
>   > Subject: RE: DIRECT MAILING 
>   > 
>   > 
>   > > Marshall, 
>   > > 
>   > > I have found that the best time of the year !
> to send letters to churches is 
>   > > at the first of November. I make it a point to
> talk about how the 
>   > > holiday 
>   > > season is so musical to churches. This is just
> a suggestion. 
>   > > 
>   > > One good thing to do is advertise in the
> classified section. It is cost 
>   > > effective if you keep it short and use a catch
> line like: the tuner alone, 
>   > > preserves the tone. 
>   > > 
>   > > William 
>   > > 
>   > > 
>   > > 
>   > > 
>   > > PIANO BOUTIQUE 
>   > > William Benjamin 
>   > > Piano Tuner Extraordinaire 
>   > > www.pianoboutique.biz 
>   > > The tuner alone, 
>   > > preserves the tone. 
>   > > 
>   > > -----Original Message----- 
>   > > From: pianotech-bounces at ptg.org
> [mailto:pianotech-bounces at ptg.org] On 
>   > > Behalf 
>   > > Of pianotune05 
>   > > Sent: Sunday, March 05, 2006 5:10 PM 
>   > > To: Pianotech List 
>   > > Subject: Re: DIRECT MAILING 
>   > > 
>   &! gt; > Hi Dave, 
>   > > Sharp looking letterhead is good. I'm glad
> this computer has Publisher on 
>   > > it. The phone books works great, but once in a
> while a church has a P.O. 
>   > > box and the letter comes back. I'm putting
> together 
=== message truncated ===>
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Richard
the "Piano Guy"