Business: getting and keeping customers

[Phil Bondi]

Dr.Sivak said:

 >  My return rate on these cards was always low;
> I'd say 2 out of 10 cards.  Since my wife lost her job last year, she 
> has been following up the cards up with a phone call.  This has 
> increased repeat business dramatically; maybe half book a tuning.  Many, 
> if not most, people say, "I'm so glad you called.  I was meaning to call 
> and forgot." 

Julia, my guess is that Tom's 20% return would be about the 
norm for most of us. If his wife is getting a much better 
return from the mailed reminder alone, then we all need a 
wife to do that from time to time...nothing full-time, you 
see...

Sorry.._I_ couldn't resist..!

-Phil Bondi(Fl)