Business: getting and keeping customers

[John Formsma]

One thing I would like to try, but haven't taken the time to do yet:

Print a paper to update customer info. Give it to the customer when you
arrive and get it back when you leave. 

It would have lines for current address, current email & home/work/cell
numbers, service interval preference, what level of piano performance
they want, whether they want you to schedule the next appointment
now/mail a postcard/call/email/whatever. It could easily have space for
them to write the names of their friends with pianos. 

This way you can keep your database current, market your services in a
very comfortable, non-salesy way, etc.

Anyone using something like this? Thoughts?

JF

> -------- Original Message --------
> Subject: Re: Business: getting and keeping customers
> From: donspiano-service at comcast.net
> Date: Sat, October 07, 2006 8:43 am
> To: Pianotech List <pianotech at ptg.org>
> Cc: "donspiano-service at comcast.net" <Donald.Lemoine at ptg.org>
> 
> I have been very successful with appointments, by getting the next
> appointment before I leave the job, also a short few questions,
> friends, family, with pianos who need a tuner, get numbers and call
> immediately , use the customer as a reference call and, follow through
> again, be sure to say thankyou if you are successful to your reference
> customer. They will remember this for sure and keep you up to date on
> new prospects.
> Don Lemoine
> 
> 
> 
> 
> 
> 
>  -------------- Original message ----------------------
> From: KeyKat88 at aol.com
> > Greetings, 
> > 
> >         Is it advantageous to be agressive with customers, ie;
> sending 
> > reminder cards twice or calling if they dont call for a tuning within
> a month 
> > after 
> > you'e sent them one reminder? Or...is it a turn off. I tend to think
> it is a 
> > turn off.
> > 
> >         Before I was a tuner, when I needed my piano tuned, I simply
> called 
> > my tuner. IMHO, it is something you just neeeed as a piano player! 
> My tuners 
> > throughout the years never sent me a reminder card.  I do send them
> to my 
> > customers. I usually ask if they want a reminder.  Thoughts?
> > 
> > Julia 
> > Reading, PA
> 
> 
> 
>