gift certificates

[piannaman at aol.com]

 John,

I have one on my website.? I haven't gotten much business out of it.? IF it was a hassle I'd probably get rid of it.? But I thought I'd offer you a cautionary tale...

The way I had it originally, there was no disclaimer on it saying that the gift certificate must be purchased.? It seemed as plain as day to me that it was not a "free tuning" coupon.? But lo and behold, I was called by a woman who inquired about tuning, we booked an appointment, I pitch raised and tuned the piano, and at the end of the job was presented with the gift certificate downloaded and printed from my website!!!

I was pretty angry about it, but in the end, I only had myself to blame, really.

Just be careful how you word it...

Dave Stahl, RPT

Dave Stahl Piano Service



 


 

-----Original Message-----
From: Willem Blees <wimblees at aol.com>
To: pianotech at ptg.org
Sent: Tue, 27 Nov 2007 9:29 pm
Subject: Re: gift certificates









John



Offering a gift certificate?will not significantly increase the bottom?line in the short run. But when the recipient gets the?gc, that customer will get a warm a?fuzzy feeling about you. And that, my friend, will wind up giving you a lot more customers in the long run. 






Willem (Wim) Blees, RPT

Piano Tuner/Technician

Honolulu, HI

Author of 

The Business of Piano Tuning

available from Potter Press

www.pianotuning.com





-----Original Message-----

From: John Formsma <formsma at gmail.com>

To: Pianotech List <pianotech at ptg.org>

Sent: Tue, 27 Nov 2007 5:35 pm

Subject: Re: gift certificates









On Nov 27, 2007 9:17 PM, MICHAEL MEZHINSKY <pghpianotuning at yahoo.com> wrote:






?Hi All, 




?




Do you guys offer any gift certificates? 




?




Thanks,




Michael Mezhinsky RPT 











I don't. ?I would if I thought it would increase my bottom line. ?But in thinking about it, it seems like more effort than it's worth. ?I have had people say they would purchase a piano tuning for someone. ?I usually just bill them, but I've only done this for regulars.? 










If anyone has an idea that actually has worked for them, I'd certainly be interested in hearing about it.





-- 

JF



A reminder about a presidential debate tomorrow night. ?8:00 p.m. ET on CNN or online at?http://www.youtube.com/debates 






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