Valuing ourselves

[John Formsma]

On Feb 15, 2008 6:50 PM, David Love <davidlovepianos at comcast.net> wrote:

> Unfortunately, it's more complicated and regional than Ric or David A are
> suggesting.  You have to make assessments based on where you are in your
> career, where you work, what kinds of opportunities there are.  For me, an
> established tech in one of the highest markets in the country with high
> density urban benefits (San Francisco), where the median priced house is
> $750,000, I can (and must) charge $225 for a 1.5 hour appointment or $160
> for a Basic Service appointment (1 hour) which puts me at the higher end
> but
> not out of bounds.  Someone in rural Mississippi or Alabama would be crazy
> to ask those kinds of prices.


Thanks for injecting this into the mix, David.  Using the cost of living
calculator that Bob posted, $160 in SF = $81.77 in Tupelo, MS (one of my
areas).  Since I'm charging $85 there, I'm within range of what the market
will support.



> The other issue to consider is what function
> service calls play in your entire business plan.  The reality is, you make
> more money when you don't have to travel and when you can benefit from
> value
> added, i.e. rebuilding, more extensive shop repairs, action rebuilding,
> etc..


I'm moving in that direction.

-- 
JF
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