Valuing ourselves !!!!!

[JWyatt1492 at aol.com]

Hello to everyone,
 
  In the first eight or ten years of being a 
professional  Technician,  I thought,  I realized 
that I was still an amateur. I gave most everyone
discounts.  
  You do more work, let volume make  up the 
difference "right".   WRONG,  WRONG.   
 
    If I raised my price I will  Iose customers,  etc, 
etc.    I would justify this  thinking in dozens  of 
other ways. Like I am a good guy, they will love me,  
 my kids really don't need new shoes.
 
 I then realized that I was a "  pricing  coward  ".
 
  The next day I took the cure.  It was not easy,
I was scared but I stuck with my decision.  
 
 That was the first 6 or 8 years  for the next  54
years I have NOT been a pricing coward.
 
    I  do not need  an excuse to  raise  my fees.
I  do not need  to  justify my fees TO ANYBODY.
I raise them when   "I feel like it."
 
   If I find that I am not the highest paid tuner
in town    I   FIX  THAT  IMMEDIATELY. 
 
   One day I paid $ 580 for a set of tires for
my service truck.  The next day I wanted to
raise my tuning fee.     So  I   DID.
 
   If you want to establish  a large and loyal 
customer  base   CHARGE  A  LOT  and
DO GOOD WORK. Deliver what you promise. 
 
   In Anaheim I will be giving a class on just 
this one thing.  The name of this class is
 
   "  POINT BLANK BUSINESS  "
 
  I told the Seminar Director that this was a
hard hitting,  no holds barred  BUSINESS
CLASS.  
  I said maybe she wanted to think about it,
 she promptly  told me to get it ready.
 
  I will present a " Blue Print of a Mind Set  '' 
that will cause good things to happen  for you,
your family and your customers.
 
    I will tell you what did not work for me 
and  will tell you what did work for me in
no uncertain terms.
 
  Being ethical and doing good work is 
necessary.
 
   I tune concert grands of all brands, I
tune uprights,  I tune Sq. pianos,  I tune
baby grands,  I tune Lester, Whitney Sp.s 
and I tune Player pianos.  Because I am
a   " Professional".      I shall always  be.
 
Respectfully,
Jack Wyatt  
 



**************Ideas to please picky eaters. Watch video on AOL Living.      
(http://living.aol.com/video/how-to-please-your-picky-eater/rachel-campos-duffy/
2050827?NCID=aolcmp00300000002598)
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