I have a "Referred By" entry on my New Customer form, so I always ask when I'm signing up a new customer. Gets stored in the clients table in my database. Paul Bruesch (former database admin nerd) Stillwater, MN On Feb 17, 2008 6:41 PM, Steve Brooks <smbrooks at sprynet.com> wrote: > Absolutely Scott, > > My observations on the type of company that benefits from Yellow Pages > advertising isn't a blind opinion, it comes from testing and > observation. It comes from working with a couple of hundred companies > who do test their advertising and track their sales leads. Of course it > was free advice to the list and I expect it to be valued that way. > > You can keep a pad of paper by the phone and that's a great idea. But, > that's going to take a long time, isn't it? How many prospect calls do > you get per week? Meanwhile you are paying for advertising for a full > year at a crack. If you want to know much faster, perhaps before you > write a big check, call a bunch of your customers and ask them how they > found you and analyze the results. You will learn a lot from your > customers and probably pick up some piano business in the process. Just > tell them you are doing a little survey and would like to ask them a > question. Not very intimidating ... and you'll have your answer in a few > days. > > Rooting for you, > Steve > > That's the idea Julia, > At a business course that i attended, the message that was repeated > every week was "test and measure" your advertising. No matter what > anyone else says, to find out what works for your business, you need > facts. Someone on this list may say phooey to Yellow Pages or whatever, > but maybe it's good for you, where you're at, at this moment. It's > something else to remember, but if you can ask each caller why they rang > you or where they found your number, then you'll know whether > advertising or referrals are getting you business. > > Not greeeying (yet), > Scott Jackson > > > ------------------------------------------------------------------------ > From: KeyKat88 at aol.com > > Greeeying > > I think I am going to keep a survey pad by the phone on exactly how > many customers ask what and when. I need to make more. > > Julia > Reading, PA > > -- > "The masses have never thirsted after truth. Whoever can supply them with > illusions is easily their master; whoever attempts to destroy their > illusions is always their victim." Gustave Le Bon from his 1896 book "The > Crowd" > > -------------- next part -------------- An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/20080217/795e17ed/attachment.html
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