As an addition, I have learned the hard way; keep it simple for yellow page advertising. Nothing fancy, no paying for web clicks. We only use the official phone books for our market. I have found the internet is playing a stronger role in getting us customers. Google has very good help in this regard http://www.google.com/support/webmasters/?hl=en. Oh yea, don't forget to keep your listing on ptg.org up to date. Kindest Regards, Garret --- Garret Traylor - President High Point Piano & Music Inc. 88-PIANO (336) 887-4266 From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Willem Blees Sent: Wednesday, June 11, 2008 4:18 AM To: pianotech at ptg.org Subject: Re: Competitive Rates In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time, toddpianoworks at att.net writes: Can you guesstimate the customers you have gained based on your yp add? I am talking about good clients, not price shoppers. Thanks, Matthew Matthew YP ads should not be used to gain new members, as much as to keep "old" ones. Although you will get some new customers from the YP, especially those who move from other parts of the country and are looking for an RPT, (although many are now using the PTG web site), you should keep your name in the YP so that your "old" customers can find you. They may have lost your reminder card, or for some reason are not on your reminder list, so they should be able to look in the YP to find you. Also, about 25% of your customers move every year, so they might not get your reminder notices, or you will get a phone number that has been disconnected, (if you call your customers). You don't necessarily need half inch column, but you should at least have your name in there. Willem Blees _____ Vote for your city's best dining and nightlife. City's <http://citysbest.aol.com/?ncid=aolacg00050000000102> Best 2008. _____ Get <http://toolbar.aol.com/moviefone/download.html?ncid=aolcmp00050000000011> the Moviefone Toolbar. Showtimes, theaters, movie news, & more! -------------- next part -------------- An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/20080611/d95ed4c5/attachment.html
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