[pianotech] promo pens

[Jeff Deutschle]

There can be a sure return on investment if the customer drops the pen
into the action...

On Tue, Jul 21, 2009 at 8:07 AM, Tom Sivak<tvaktvak at sbcglobal.net> wrote:
> I've given out pens for ten years.  I leave the pen on the piano when I
> leave.  Over the ten years, I've had about two dozen people say, "I'm glad
> you left that pen.  We lost your number, but then, remembered the pen."
> Two dozen in ten years is not a lot, but there are doubtless others who also
> used the pen to retrieve my number who said nothing.  And I would hope there
> are others who appreciated the gift of a pen but said nothing.
> I don't know if it really helps my repeat business, but it costs 39 cents
> per pen.  So, if it helps one out of every 270 customers remember my
> name/number and call me back, I'm even.
> On the negative side, I've had people run after me as I get in my car,
> yelling, "You forgot your pen on the piano!"  And I say, "It's YOUR pen!"
>  To which they reply, "No, it's not!  It's got your name on it!"
> If only my name was Steinway!
> Tom Sivak
> Chicago
> --- On Tue, 7/21/09, wimblees at aol.com <wimblees at aol.com> wrote:
>
> From: wimblees at aol.com <wimblees at aol.com>
> Subject: [pianotech] promo pens
> To: Pianotech at PTG.org
> Date: Tuesday, July 21, 2009, 3:37 AM
>
> At the convention, Jerry Groot gave me a pen with his name, etc. on it.
> (Thanks Jerry, nice looking pen). Randy Potter gives them out, too.
>
> I, as I am sure others, have been approached many times by pen salesmen who
> want you to buy them for customers. I've always resisted. (One guy told me
> he "accidentally" printed 1000 pens with my name on it, and he would have to
> throw them out if I didn't buy them. When I told him he misspelled my name,
> he didn't hesitate one second and said he could change it, at no extra
> charge).
>
> For those of you who give them out, what is your return of investment? Do
> you actually get calls from people who saw your name on the pen? Or do you
> just do it for good will, like buying an add in the high school chorus
> concert program.
>
> Wim
> ________________________________
> A Good Credit Score is 700 or Above. See yours in just 2 easy steps!



-- 
Regards,
Jeff Deutschle

Please address replies to the List. Do not E-mail me privately. Thank You.