[pianotech] Tuning in a down economy

[Matthew Todd]

Wim,
 
When you stated that about half your clients are pre-scheduled, does that mean you schedule them before you leave their home, six months out, or a year?


TODD PIANO WORKS 
Matthew Todd, Piano Technician 
(979) 248-9578
http://www.toddpianoworks.com





 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of wimblees at aol.com
Sent: Friday, March 20, 2009 8:35 PM
To: pianotech at ptg.org
Subject: Re: [pianotech] Tuning in a down economy
 
when I was in St. Louis I sent out postcard every month to those customers who had their piano tuned 6 months ago, 1 year ago, and 2, 3, and 4 years ago. I would generally get about 25% of my 6 month and 1 years customers to call me within a couple of days after getting the post card, and another 20 - 25% would call me in the next couple of months. About a 10% of the 2, 3, and 4 year customers would call me.

The secret to getting them to call is to do it consistently. I used to cold call them, and I called them after I sent a post card. I discovered that the customers who scheduled an appointment when I called them, were just about the same ones who would have called with just a post card reminder.  

I am not getting the same response here, but then about half of my customers are pre-scheduled. Of those that are not pre-scheduled, I only get about 5% of them to call me.  

Wim

-----Original Message-----
From: Don <pianotuna at accesscomm.ca>
To: pianotech at ptg.org
Sent: Fri, 20 Mar 2009 6:24 pm
Subject: Re: [pianotech] Tuning in a down economy
Hi Daniel,  2% response on direct mail is "right on the money". You did *good*.  At 02:17 PM 3/20/2009 -0500, you wrote:>  >sent out about 250 postcards last summer, received maybe 5 responses.  >LOUSY!>  >Daniel Carlton  Regards,Don Rose, B.Mus., A.M.U.S., A.MUS., R.P.T.Non calor sed umor est qui nobis incommodat  mailto:pianotuna48 at yahoo.com    http://us.geocities.com/drpt1948/  3004 Grant Rd. REGINA, SK, S4S 5G7306-539-0716 or 1-888-29t-uner    

 




See Your Credit Report in Seconds! Easy to Read and Viewable Online. 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090321/dceb162c/attachment-0001.html>