Todd Yes. The tuner whose business I bought did this, so most of my clients are used to scheduling 6 months or a?year in advance. It's great. I send them a post card about 2 weeks before the appointment informing them I will be there, and that unless they call me to change the appointment, that I will presume they will be there to let me in. Some people do not want to do this because they don't know from one year to the next what they will be doing. But most of them like it, even new customers who never had this. It does have some draw backs. Several customers forgot, even though they got the post card, and weren't home. One of them had?moved, and didn't let me know.?A few were on vacation, and didn't get home?to read the post card. But for the most part, it has worked very well for me. Wim -----Original Message----- From: Matthew Todd <toddpianoworks at att.net> To: pianotech at ptg.org Sent: Sat, 21 Mar 2009 6:52 am Subject: Re: [pianotech] Tuning in a down economy Wim, ? When you stated that about half your clients are pre-scheduled, does that mean you schedule them before you leave their home, six months out, or a year? TODD PIANO WORKS Matthew Todd, Piano Technician (979) 248-9578 http://www.toddpianoworks.com ? From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of wimblees at aol.com Sent: Friday, March 20, 2009 8:35 PM To: pianotech at ptg.org Subject: Re: [pianotech] Tuning in a down economy ? when?I was in St. Louis I sent out postcard every month to those customers who had their piano tuned 6 months ago, 1 year ago, and?2, 3, and 4 years ago. I would generally get about?25%?of my 6 month and 1 years customers to call me within a couple of days after getting?the post card, and another 20 - 25% would call me in the next couple of months.?About a 10%?of the 2, 3, and 4 year customers would call me. The secret to getting them to call is to?do it consistently.?I used to cold call them, and?I called?them after?I sent a post card. I discovered that the customers who scheduled?an appointment when I called them, were just about the same ones who would have called with just a post card reminder.? I am not getting the same response here, but then about half of my customers are?pre-scheduled. Of those that are not pre-scheduled, I only get about 5% of them to call me.?? Wim -----Original Message----- From: Don <pianotuna at accesscomm.ca> To: pianotech at ptg.org Sent: Fri, 20 Mar 2009 6:24 pm Subject: Re: [pianotech] Tuning in a down economy Hi Daniel, ? 2% response on direct mail is "right on the money". You did *good*. ? At 02:17 PM 3/20/2009 -0500, you wrote: > ? >sent out about 250 postcards last summer, received maybe 5 responses.? >LOUSY! > ? >Daniel Carlton ? Regards, Don Rose, B.Mus., A.M.U.S., A.MUS., R.P.T. Non calor sed umor est qui nobis incommodat ? mailto:pianotuna48 at yahoo.com??? http://us.geocities.com/drpt1948/ ? 3004 Grant Rd. REGINA, SK, S4S 5G7 306-539-0716 or 1-888-29t-uner ? ? ? See Your Credit Report in Seconds! Easy to Read and Viewable Online. -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090321/c5d6a5cb/attachment.html>
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