[pianotech] slow business

Laura Read lauraread at earthlink.net
Sat Apr 10 16:12:26 MDT 2010


I have magnetic car signs, one on each front door, $40 each, that are
probably my third best mode of advertising. (First is word of mouth; second
is yellow pages.) I can also switch them to the SUV if I'm going to be
driving icy or dirt roads.

 

Laura Read

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of tnrwim at aol.com
Sent: Saturday, April 10, 2010 12:31 PM
To: pianotech at ptg.org
Subject: Re: [pianotech] slow business

 

Marshall

 

another way you can advertise rather cheaply is to put a sign on your car.
Either a magnetic sign that you can have made at any sign shop. Or you ask
if the sign shop if they can make a transparent sign for your car windows.
You can see out, but from the outside, people will see the advertisement. 

 

I have a HRR, which is a small station wagon. On the back side windows, and
on the back window, I have a sign that simply says "PIANO TUNING", with my
name and phone number. It cost me $750, but it has brought in thousands of
dollars in business. I get calls from people while I'm on the highway. And
when I'm in a parking lot, people come up to me ask for my business card.

 

Wim 

 

-----Original Message-----
From: Marshall Gisondi <pianotune05 at hotmail.com>
To: pianotech at ptg.org
Sent: Sat, Apr 10, 2010 3:34 am
Subject: [pianotech] slow business

Hi William,
You mentioned putting a piano in our living room and running an ad.  Do you
mean fo r piano lessons?  I'll check out the paper and I've thought about
cold calling out of the phone book.  What are your thoughts calling
residential listings as well.  I've doe this with churches and nursing homes
shcools,but I'm toying around with the idea of residential listings.  
Marshall

Marshall Gisondi Piano Technician
Marshall's Piano Service
pianotune05 at hotmail.com
215-510-9400
Graduate of The School of Piano Technology for the Blind
www.pianotuningschool.org <http://www.pianotuningschool.org/>  Vancouver, WA







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