Wim, $750?! I have signage on my back window, and the back side windows, and it cost me about $160. I can gestimate I have received maybe, and I mean maybe, $500 of business. I've had the signage for almost two years now. If every single person who I gave my business card to because they saw my car, scheduled an appointment, I would have indeed generated business in the thousands. But in reality, when they seem interested up front, they just don't call. You seem to have better luck with that! Matthew I probably paid way to much for the sign on my car. (Everything is more expensive in Hawaii). I talked with someone on the mainland who had a sign on his whole car done for less than $350. If you got $500 worth of work, you've already come out ahead. And you've only had that sign for a couple of years. You never know who is waiting to call you. You never know. The next person you give a card to will have $3000 worth of work to do. A couple of months ago a guy saw my car and called me. I was able to go to his house immediately, just to look at his piano. It was 1930's vintage Steinway L. I made an appointment to tune the piano the next week, and also gave him an estimate for $20,000 to have the piano restored. No, I haven't got the job, but he's in real estate, and is waiting for his business to pick up. He can't be too bad off, though as his house is in a rather ritzy neighborhood, right on the beach. Wim -----Original Message----- From: Matthew Todd <toddpianoworks at att.net> To: pianotech at ptg.org Sent: Sat, Apr 10, 2010 9:15 am Subject: Re: [pianotech] slow business Wim, $750?! I have signage on my back window, and the back side windows, and it cost me about $160. I can gestimate I have received maybe, and I mean maybe, $500 of business. I've had the signage for almost two years now. If every single person who I gave my business card to because they saw my car, scheduled an appointment, I would have indeed generated business in the thousands. But in reality, when they seem interested up front, they just don't call. You seem to have better luck with that! TODD PIANO WORKS Matthew Todd, Piano Technician (979) 248-9578 http://www.toddpianoworks.com --- On Sat, 4/10/10, tnrwim at aol.com <tnrwim at aol.com> wrote: From: tnrwim at aol.com <tnrwim at aol.com> Subject: Re: [pianotech] slow business To: pianotech at ptg.org Date: Saturday, April 10, 2010, 6:31 PM Marshall another way you can advertise rather cheaply is to put a sign on your car. Either a magnetic sign that you can have made at any sign shop. Or you ask if the sign shop if they can make a transparent sign for your car windows. You can see out, but from the outside, people will see the advertisement. I have a HRR, which is a small station wagon. On the back side windows, and on the back window, I have a sign that simply says "PIANO TUNING", with my name and phone number. It cost me $750, but it has brought in thousands of dollars in business. I get calls from people while I'm on the highway. And when I'm in a parking lot, people come up to me ask for my business card. Wim -----Original Message----- From: Marshall Gisondi <pianotune05 at hotmail.com> To: pianotech at ptg.org Sent: Sat, Apr 10, 2010 3:34 am Subject: [pianotech] slow business Hi William, You mentioned putting a piano in our living room and running an ad. Do you mean fo r piano lessons? I'll check out the paper and I've thought about cold calling out of the phone book. What are your thoughts calling residential listings as well. I've doe this with churches and nursing homes shcools,but I'm toying around with the idea of residential listings. Marshall Marshall Gisondi Piano Technician Marshall's Piano Service pianotune05 at hotmail.com 215-510-9400 Graduate of The School of Piano Technology for the Blind www.pianotuningschool.org Vancouver, WA The New Busy think 9 to 5 is a cute idea. Combine multiple calendars with Hotmail. Get busy. = -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20100410/09eea11d/attachment.htm>
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