Well, Marshall, I haven't run a newspaper ad since my days of servicing outlying areas. The last paper I ran an ad in was in a small town of about 4000 people and it cost somewhere in the neighborhood of $20 for two or three weeks, 5 lines or so, 8 years ago. Sorry but that's all the info I've got for ya. The local paper here charges entirely too much and I don't feel I need to spend money on that type of advertising since I find the Guild search engine and word of mouth are the two most popular sources for new customers for me. I am trying a year of double the expense on yellow pages (two extra books totaling 5). I'm pretty close to considering giving up the idea altogether since most people I ask don't use yellow pages anymore since the internet has become so much more accessible. Post card reminders are by far the most effective revenue generators for me however you have to replace customers that move out of the area with new ones coming into the area so sources like piano dealers, phone books and newspaper ads are the old traditional ways. In my opinion, the internet is generally becoming the source of choice to find a technician in the local area. LAr -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20100604/00193f41/attachment.htm>
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