[pianotech] PTG Phone

[Dean May]

You are right, Ryan, my site is pretty pathetic, but it is there and has
generated me some business. One of my brothers has helped to get me at the
top on Google searches and that is definitely getting me some calls. Just
this week I started working in earnest on a real site. Thanks for your
exhortation.
 
And I know I get calls on the toll free number because I get a list of who
used it every month. It amounts to less than $10 per month, dirt cheap. And
lots of customers still use old fashioned land lines and psychologically
they appreciate a toll free number. 
 
I spend 200-300 hours a year interacting with this list and studying piano
technology.  I understand about investing in the business. And I lead my
area on pricing. When people call me price shopping I tell them up front
that I am the most expensive. Often I'll still be able to get them to
schedule. But I am still $25 behind the Indianapolis market. 
 
I am being more aggressive with mailings, doing joint discounts with one
brother's carpet cleaning business. That has definitely caused people to
schedule now who had told me they were going to put off tuning until next
year. I also have a friend in a service business with 5000 customers in a
near metro area that includes an ad for me(and my carpet cleaning brother)
in his invoices he mails every month. That has been paying off and adds $500
- 800 per month. 
 

Dean

Dean W May                (812) 235-5272

PianoRebuilders.com    (888) DEAN-MAY

Terre Haute IN 47802

 

  _____  

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Ryan Sowers
Sent: Tuesday, November 30, 2010 11:57 AM
To: pianotech at ptg.org
Subject: Re: [pianotech] PTG Phone


Dean, 

I agree that having a toll-free number makes one's business seem a little
more serious. I think a website is essential these days - at least for those
growing a business. (I can understand if you've been in business for 25
years or more and have more business than you need, and don't advertise -
why bother?)


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