[pianotech] marketing buzzwords under the lid

[tnrwim at aol.com]

I like the display of medals that Kimball won, with the claim that it's "the only company so honored". Sounds impressive until you realize that the medals really don't really mean anything. 

Wim






-----Original Message-----
From: Mark Purney <mark.purney at mesapiano.com>
To: pianotech <pianotech at ptg.org>
Sent: Thu, Mar 10, 2011 11:04 am
Subject: [pianotech] marketing buzzwords under the lid


Sometimes while tuning, I'll read the propaganda the manufacturers put 
nder the lids or on the plates of upright pianos. Usually, it's to brag 
bout some piece of magic technology that was used in the piano to make 
t better than all other pianos. (In reality, this stuff appears more 
requently on pianos that are clearly not better than all other pianos.) 
ut has anyone noticed they really went overboard with this stuff back 
round the 1960s? I really need to start photographing these when I run 
nto them and start a collection. About 40 or 50 years ago, the 
arketing buzzword people just got totally out of control, making up 
ool-sounding stuff to impress us.
I think I remember seeing something about a "unique Baldwinization 
rocess" (or something equally ridiculous) that they were bragging no 
ther manufacturer has. Yet they didn't really explain what it was.
I can just imagine the confused piano buyers going from showroom to 
howroom. "Well the last piano we looked at had the Ultralaminatacular 
oundboard, but this one says a rocket scientist did the scale design. 
hat sounds good, too."  "Does this piano have the Jungle Safari 
ropic-proofing?"  "Can we get Ivorglide keytop technology on this model?"

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