[pianotech] marketing buzzwords under the lid

[John Formsma]

And I think if you look at the date, they are prior to 1900.

--
JF

On Thu, Mar 10, 2011 at 3:26 PM, <tnrwim at aol.com> wrote:

> I like the display of medals that Kimball won, with the claim that it's
> "the only company so honored". Sounds impressive until you realize that the
> medals really don't really mean anything.
>
> Wim
>
>
>
> -----Original Message-----
> From: Mark Purney <mark.purney at mesapiano.com>
> To: pianotech <pianotech at ptg.org>
> Sent: Thu, Mar 10, 2011 11:04 am
> Subject: [pianotech] marketing buzzwords under the lid
>
> Sometimes while tuning, I'll read the propaganda the manufacturers put
> under the lids or on the plates of upright pianos. Usually, it's to brag
> about some piece of magic technology that was used in the piano to make
> it better than all other pianos. (In reality, this stuff appears more
> frequently on pianos that are clearly not better than all other pianos.)
> But has anyone noticed they really went overboard with this stuff back
> around the 1960s? I really need to start photographing these when I run
> into them and start a collection. About 40 or 50 years ago, the
> marketing buzzword people just got totally out of control, making up
> cool-sounding stuff to impress us.
>
> I think I remember seeing something about a "unique Baldwinization
> Process" (or something equally ridiculous) that they were bragging no
> other manufacturer has. Yet they didn't really explain what it was.
>
> I can just imagine the confused piano buyers going from showroom to
> showroom. "Well the last piano we looked at had the Ultralaminatacular
> soundboard, but this one says a rocket scientist did the scale design.
> That sounds good, too."  "Does this piano have the Jungle Safari
> tropic-proofing?"  "Can we get Ivorglide keytop technology on this model?"
>
>
>


-- 
JF
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://www.moypiano.com/ptg/pianotech.php/attachments/20110310/610d6258/attachment.htm>