And isn't one of their awards from an agricultural exhibition or something like that? Alan Eder -----Original Message----- From: John Formsma <formsma at gmail.com> To: pianotech <pianotech at ptg.org> Sent: Thu, Mar 10, 2011 8:30 am Subject: Re: [pianotech] marketing buzzwords under the lid And I think if you look at the date, they are prior to 1900. -- JF On Thu, Mar 10, 2011 at 3:26 PM, <tnrwim at aol.com> wrote: I like the display of medals that Kimball won, with the claim that it's "the only company so honored". Sounds impressive until you realize that the medals really don't really mean anything. Wim -----Original Message----- From: Mark Purney <mark.purney at mesapiano.com> To: pianotech <pianotech at ptg.org> Sent: Thu, Mar 10, 2011 11:04 am Subject: [pianotech] marketing buzzwords under the lid Sometimes while tuning, I'll read the propaganda the manufacturers put under the lids or on the plates of upright pianos. Usually, it's to brag about some piece of magic technology that was used in the piano to make it better than all other pianos. (In reality, this stuff appears more frequently on pianos that are clearly not better than all other pianos.) But has anyone noticed they really went overboard with this stuff back around the 1960s? I really need to start photographing these when I run into them and start a collection. About 40 or 50 years ago, the marketing buzzword people just got totally out of control, making up cool-sounding stuff to impress us. I think I remember seeing something about a "unique Baldwinization Process" (or something equally ridiculous) that they were bragging no other manufacturer has. Yet they didn't really explain what it was. I can just imagine the confused piano buyers going from showroom to showroom. "Well the last piano we looked at had the Ultralaminatacular soundboard, but this one says a rocket scientist did the scale design. That sounds good, too." "Does this piano have the Jungle Safari tropic-proofing?" "Can we get Ivorglide keytop technology on this model?" -- JF -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://www.moypiano.com/ptg/pianotech.php/attachments/20110310/e3d7e9db/attachment.htm>
This PTG archive page provided courtesy of Moy Piano Service, LLC