[CAUT] S&S Hearing Aids!?

[Porritt, David]

John:

Several years ago Steinway announced a licensing agreement to let the
Steinway name be used on other (high end) products.  I'm sure that if I
were selling hearing aids I'd like having the Steinway name on them
("they're the best for hearing music!!!")   I think it's just an attempt
to get the most money from the product name they have marketed so well
in the past.  

dp

David M. Porritt
dporritt at smu.edu

-----Original Message-----
From: caut-bounces at ptg.org [mailto:caut-bounces at ptg.org] On Behalf Of
John Minor
Sent: Monday, January 22, 2007 1:48 PM
To: caut at ptg.org
Subject: [CAUT] S&S Hearing Aids!?


I received my winter issue of STEINWAY & SONS magazine recently (the one
written for consumers of very high end luxury items...like yachts,
expensive wines and cigars) and noticed some adds for products I just
never thought I'd see in a million years. There are now S&S hearing
aids, golf items(including balls)as well as a line of furniture coming
soon.

Here are a few links:
http://www.steinwaycollections.com/
http://www.verve.phonak.com/

I wonder when they'll show up in the S&S parts catalogue! I'm looking
forward to showing up for a tuning and impressing my customers with a
S&S hearing aid. : )

We do indeed live in interesting times!

John Minor
University of Illinois