It’s the 21st century. Annual mailers, published studies, snail mail approaches are slow, ineffective too hard to update and expensive. It’s the information age and internet technology and ideas should be used if you want to approach this. Create a customer support position within the guild for customers (not just techs). Using web based technology you can reach many more people more easily. People and institutions seeking information about how to best meet their needs and/or hire can have someone to go to, information that they can read, and even a place to publish their listings (available for technicians) and get questions answered. That exists already to some degree with how to find a technician and the non-tech information that is available. With an expanded position (or a new one) in the home office dedicated to institutions you can create a “what institutions need to know about piano maintenance” type of link. The idea can be expanded to function within the scope of what already exists but the approach should not be one of selling them something, rather it should be one of information support. In the long run that will open more doors than a “why you should use an RPT and pay them more” approach. David Love www.davidlovepianos.com From: caut-bounces at ptg.org [mailto:caut-bounces at ptg.org] On Behalf Of tnrwim at aol.com Sent: Saturday, May 08, 2010 8:46 PM To: caut at ptg.org Subject: Re: [CAUT] Preaching to the choir; was University of Idaho Piano Tech Vacancy Annual mailers, publ of studies of univ rpt use and workload practices in Clavier etc....consistent message and trained workforce....that is jist a start.....plus hire a marketing consultant Bill Bill You missed my point. I said earlier that about 6-10 new CAUT jobs open up every year. Instead of sending the CAUT info to ALL the schools, why not send it to the ones that are looking for a new tech. Educate them 6-10 schools at a time, so to speak, instead of trying to market them all at once. Wim -----Original Message----- From: bdshull <bdshull at aol.com> To: caut at ptg.org Sent: Sat, May 8, 2010 4:50 pm Subject: Re: [CAUT] Preaching to the choir; was University of Idaho Piano Tech Vacancy Annual mailers, publ of studies of univ rpt use and workload practices in Clavier etc....consistent message and trained workforce....that is jist a start.....plus hire a marketing consultant Bill , Sent from my HTC Tilt™ 2, a Windows® phone from AT&T _____ From: tnrwim at aol.com Sent: Saturday, May 08, 2010 6:38 PM To: caut at ptg.org Subject: Re: [CAUT] Preaching to the choir; was University of Idaho Piano Tech Vacancy Wim, Just to be clear (I made the point in my post a moment ago).....The universities aren't getting the message. They don't get it because the PTG isn't willing to spend any money on this. The PTG isn't interested in spending money to educate university administration. CAUTs should be willing to augment their dues in order to support the concerns Jeff has raised, and only AFTER a CAUT Endorsement is passed showing we actually care about having RPTs properly trained for basic university piano service. Regards, Bill Bill Referring to my other post, how much money are we talking about to send this information to 6-10 schools a year? Can this money either be taken out of the current budget, or would it be possible to ask for a line item increase in the CAUT budget to cover this expense? Wim -----Original Message----- From: Bdshull at aol.com To: caut at ptg.org Sent: Sat, May 8, 2010 2:52 pm Subject: Re: [CAUT] Preaching to the choir; was University of Idaho Piano Tech Vacancy Wim, Just to be clear (I made the point in my post a moment ago).....The universities aren't g [The entire original message is not included]= -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/caut.php/attachments/20100508/facbace0/attachment.htm>
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