Do yellow pages pay?

[Richard Moody]

Then there are the people who look at the display ads first.  In fact
I would say most people looking in the lists are looking for someone
cheap, or a particular name.  Or find the  note "See  display ad
p.xxx appealing.
Richard M.

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> From: Kilgour2@aol.com
> To: pianotech@byu.edu
> Subject: Re: Do yellow pages pay?
> Date: Sunday, April 27, 1997 9:34 PM
>
> Wally,
> Yellow Pages have really paid off for me.  With my own name,
(Kilgour) I was
> about halfway down the list of 20 technicians in our 250,000-person
> metropolitan area, so I named my business Allegro Piano Service,
which put my
> half-inch ad second on the list behind A440 Piano Service.