RADIO

[Farrell]

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My best luck at attracting new customers, besides a Yellow Pages ad, was =
to tune the pianos owned by your local music teaching store. They are =
both located on a major street and have prominent Yellow Page ads. There =
are two near me - they sell music and band instruments - they get a lot =
of traffic from the school music programs. I tune their pianos for free, =
3 or 4 times a year (one store only has one piano, and the other has =
four pianos). They get a lot of calls asking about piano tuning. I get =
all the referrals. It has worked well for me.

Terry Farrell =20
  ----- Original Message -----=20
  From: Jon Page=20
  To: pianotech@ptg.org=20
  Sent: Sunday, July 22, 2001 8:32 AM
  Subject: Re: RADIO


  At 07:58 AM 07/22/2001 -0400, you wrote:

    In a message dated 7/22/01 5:13:51 AM Central Daylight Time,=20
    kccs@netralink.com writes:=20

      Hi, Has anyone tried a radio advert, and does it work?=20
      Kallie Swanepoel=20

  I tried radio advertising about ten years ago. For the work it brought =
it in,
  the cost was 17%. For it to be effective your cost would need to be =
about 10%.
  It did not bring in any tuning, piano rebuilding or sales but it did =
produce two
  Ampico player restorations, funny.  So I didn't see any benefit to =
continuing.

  I knew the ad was being heard because most of my customers remarked
  about hearing it but it didn't produce new business aside from the two =
jobs.
  I also figured I wasn't going to spend a lot of money trolling for =
player work!

  Word of mouth is the best advertising. I had a newpaper ad running for =
a while too,
  when I first started. It brought in a few customers but then these =
customers would tell
  their friends and I got more referrals. Soon I didn't need to =
advertise at all.

  So you have to find a cost effective means of getting your name out =
there. News will spread.

  Regards,



  Jon Page,   piano technician
  Harwich Port, Cape Cod, Mass.
  mailto:jonpage@mediaone.net
  http://www.stanwoodpiano.com
  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~=20

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