advertising & stuff

[Kallie Swanepoel]

This is a multi-part message in MIME format.

---------------------- multipart/alternative attachment
Re: advertising & stuffHi Listers

>From the respons I had from the list, it seems to me that a few of us are
using flyers, Bill boards, teleSales and letters to schools.  For what
reason is this, doesn't it work?

Kallie Swanepoel
PIANO TUNER
South Africa

(Member of the SA Association of Professional Piano Tuners)
Tel.:           012/422-3340 (W)
Tel.:           012/343-4946 (H)
Mobile: 083-261-6942
Fax:        012/343-4946
E-Mail: kccs@netralink.com

  -----Original Message-----
  From: owner-pianotech@ptg.org [mailto:owner-pianotech@ptg.org]On Behalf Of
rufy@rcn.com
  Sent: 08 June, 2001 10:30
  To: pianotech@ptg.org
  Subject: Re: advertising & stuff



  Kallie,

  I agree with Willem's advice, except that the classified section of a
daily paper is expensive and never worked well for me. But weekly shoppers
have worked great. And I would add: in the weekly shopper (if the ads are
organized into categories), put your ad in the most general "merchandise for
sale" section. This is the section that everybody who picks up the thing
will browse through. People generally don't turn to a weekly shopper when
they're specifically looking for a piano technician, so it's not as useful
to have your ad in a "services" or "musical instruments" section. Just keep
running it and eventually you'll get calls from people who've seen the ad
repeatedly and suddenly decide it's time to ge their piano tuned-- or who
have been told about it by someone else.

  Joseph Giandalone, RPT


  ----------
  From: Wimblees@AOL.COM
  To: pianotech@ptg.org
  Subject: Re: advertising & stuff
  Date: Thu, Jun 7, 2001, 3:15 PM



    In a message dated 6/7/01 11:37:19 AM Central Daylight Time,
    kccs@netralink.com writes:


    Hi List

    Which advertising method do you find to work the best in our profession?

    Kallie Swanepoel
    PIANO TUNER
    South Africa
    (Member of the SA Association



    Other than word of mouth, I think the best advertising, for the dollar
spent,
    is the Yellow Pages. (what ever he equivalent is in South Africa). Most
    customers know my name, or if not, they would recognize it when they see
it
    in print. The best to look for that is in the YP. I do get some new
customers
    from the YP, but that is not why I keep my name in there.

    The next best advertising is the classified section of the newspaper. If
you
    live in a large metropolitan area, with one or two daily newspapers, the
best
    place to put your ad is in a local weekly shopper type newspaper. But in
    order for it to be effective, you need to keep the ad in there week
after
    week.

    Willem Blees


---------------------- multipart/alternative attachment
An HTML attachment was scrubbed...
URL: https://www.moypiano.com/ptg/pianotech.php/attachments/a5/6f/4d/09/attachment.htm

---------------------- multipart/alternative attachment--