Convincing the Client

[Erwinspiano@AOL.COM]

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In a message dated 4/23/2002 5:08:23 AM Pacific Standard Time, 
Reikiharp@AOL.COM writes:


> Subj:Re: Convincing the Client 
> Date:4/23/2002 5:08:23 AM Pacific Standard Time
> From:<A HREF="mailto:Reikiharp@AOL.COM">Reikiharp@AOL.COM</A>
> Reply-to:<A HREF="mailto:pianotech@ptg.org">pianotech@ptg.org</A>
> To:<A HREF="mailto:pianotech@ptg.org">pianotech@ptg.org</A>
> Sent from the Internet 
> 
> 
>       Joseph

     I consider your comments to be the words of wisdom and success.
     Principle no one. I will until. When the until comes find a way to keep 
the will
      Principle 2. Promote your business aggressively and as good or better   
      than the competition. 
     One of my life principles has been. Failure isn't fatal and success 
isn't final.
     Although I had a low return rate with the reminder cards it is always 
amazing to me how many of my clients will tell me "I've been meaning to call 
you I have had your card on my frig. for ever" and sometimes it's been there 
as much as five years. I'm convinced a follow up call to your most desired 
clients after they've had the card a while is an effective tool to scheduling 
more frequently. Hey people are just flat busy.
>>>>>>>>Best>>Dale Erwin>>>

> I"ve been in business 15 yrs and quickly discovered that card response rate 
> is low. I still send out about 200 a month. Instead of fretting over 500 
> clients I tune for once or twice a year, my goal became 5000 clients I tune 
> 
> for every 5 years or more. I  inform  and educate my clients with PTG 
> pamphlets and tech bulletins, but I don"t harass them with phone calls at 
> dinner time. Your best customers always seem to move out of town, But with 
> a 
> list this big you can afford to lose a couple hundred. Just do good work, 
> and 
> promote your business more aggresively that any one else. When you have 
> plenty of work keep promoting your business anyway. You"ll prevent the 
> unwanted lulls.  Joseph D. Gotta RPT        PS. It helps to be in a very 
> large market


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