Yellow pages

[Farrell]

I get oodles of good calls and good appointments to service & rebuild good pianos from my yellow pages ads.

Terry Farrell
  
----- Original Message ----- 
From: "Phil Bondi" <tito@philbondi.com>
To: "Pianotech" <pianotech@ptg.org>
Sent: Wednesday, June 25, 2003 1:31 PM
Subject: Re: Yellow pages


> Terry, in my experiences with the YP's, it doesn't pay..yet, I still have
> the smallest ad allowable in 2 books.
> 
> Why?
> 
> Because I feel if you're going to call yourself a business, it's important
> to have that little presence in a phone book.
> Most of the people that call from the YP's are tire kickers..looking for the
> cheapest price, which I am not.
> Sometimes, customers can't find my business card( I do not leave a card with
> the instrument..I hand it to the client), and they look in the YP to find my
> number...but for the most part, I get the tire kickers, and that's ok.
> 
> Most of my cold calls come from referrals, and you can't beat the price of
> that kind of advertising.
> 
> -Phil Bondi (Fl.)
> phil@philbondi.com
> 
> 
> 
> 
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