lost customers

Aps322@aol.com Aps322@aol.com
Thu, 16 Dec 2004 07:49:01 EST


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I have wondered for a long time if there was a diplomatic way, and an 
effective way, to find out from customers you are sure switched to someone else, why 
they switched; if there is something I am doing that I should change, I would 
like to know so that I can improve my service.

I am not hurting for business; I tune about 700 pianos a year, and average 
about 130 new customers a year;   but I also estimate about 30-50 people a year 
that stop using me for some reason; most are due to no longer using the piano, 
or just not wanting to spend the $, but for those few (I hope!) that didn't 
like my service for some reason, I would like to find out why.

I am looking for some helpful tips on how to go about asking them, without 
sounding defensive, whiney, etc.


Specific ways to phrase the questions, approaches, etc would be helpful if 
anyone has a proven method. what has felt most effective: phone? letter? 
postcard? etc.

Peter 
RPT

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