Do Yellow Page ads really work?

[Phil Bondi]

Phil Bondi, RPT
Bondi’s Piano Service
239.949.3688
www.philbondi.com



David Chadwick wrote:
> Greetings,
> I started with a 1 inch block ad and kept it for about 6 years. I 
> recently downsized it to the complimentary one line because I have 
> enough business that regenerates itself. I had a about a 40 percent 
> response in the beginning which was mainly because there a very few 
> technicians in Las Vegas that are in the listings. Alphabetically, I 
> am close to the top of the list and I get a lot of shoppers which 
> allows me to screen the "clients conditions" to determine if the piano 
> is a nice instrument or just another old upright or junk grand that 
> some rock and roller wants to bang on. I feel that if it wasn't for 
> the ad I couldn't have started out as fast as I did without it. 
> Advertising is good. Also, stay with the yellow pages that everyone 
> uses. Here in Las Vegas there are two companies that compete with two 
> different yellow page directories. Ask your clients which one they use 
> even if you didn't get the referral through the book. Kinda like 
> calling a plumber...except different
> David Chadwick
> Las Vegas
>
>     ----- Original Message -----
>     *From:* KeyKat88 at aol.com <mailto:KeyKat88 at aol.com>
>     *To:* pianotech at ptg.org <mailto:pianotech at ptg.org>
>     *Sent:* Tuesday, August 08, 2006 3:26 PM
>     *Subject:* Re: Do Yellow Page ads really work?
>
>     Greetings,
>     I stay with the free listing one liner that the phone company
>     gives you. I get at least 5 or more calls a month from it. Works
>     for me.
>     Julia Gottshall
>     Reading, PA
>     n a message dated 8/8/2006 4:40:37 PM Eastern Standard Time,
>     josepharosenberg at yahoo.com <mailto:josepharosenberg at yahoo.com> writes:
>
>         Can anyone share their experiences with advertising in
>         these books?
>