Do Yellow Page ads really work?

[David Chadwick]

Greetings, 
I started with a 1 inch block ad and kept it for about 6 years. I recently downsized it to the complimentary one line because I have enough business that regenerates itself. I had a about a 40 percent response in the beginning which was mainly because there a very few technicians in Las Vegas that are in the listings. Alphabetically, I am close to the top of the list and I get a lot of shoppers which allows me to screen the "clients conditions" to determine if the piano is a nice instrument or just another old upright or junk grand that some rock and roller wants to bang on. I feel that if it wasn't for the ad I couldn't have started out as fast as I did without it. Advertising is good. Also, stay with the yellow pages that everyone uses. Here in Las Vegas there are two companies that compete with two different yellow page directories. Ask your clients which one they use even if you didn't get the referral through the book. Kinda like calling a plumber...except different

David Chadwick
Las Vegas
  ----- Original Message ----- 
  From: KeyKat88 at aol.com 
  To: pianotech at ptg.org 
  Sent: Tuesday, August 08, 2006 3:26 PM
  Subject: Re: Do Yellow Page ads really work?


  Greetings,

            I stay with the free listing one liner that the phone company gives you. I get at least 5 or more calls a month from it. Works for me.

  Julia Gottshall
  Reading, PA

  n a message dated 8/8/2006 4:40:37 PM Eastern Standard Time, josepharosenberg at yahoo.com writes:
    Can anyone share their experiences with advertising in
    these books?
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