Pricing, (was new Knabes

Jonathan Finger pianotech at tollidee.com
Wed Aug 23 15:59:35 MDT 2006


Michelle hit the nail on the head.  The manufacturers are inflating 
their MSRP's.  Most of this is to pull the same game on the dealers, as 
the deceptive dealers are pulling on their customers: an inflated price 
which allows room for more discounting - discounting which doesn't 
actually exist.
A manufacturer may suddenly inflate their MSRP drastically, to allow 
room for more discounting to dealers in an effort to sell more pianos.

Customers want discounts, and that has to be fudged in somewhere. 
Yamaha has somehow instituted a minimum selling price, and as of yet 
hasn't been called on it.  Of course I don't know the details, and 
assume everything about it is on the "up and up" legally.
The C3's MSRP is significantly higher than many will sell it for, but 
apparently that is going to start changing. 
It's hard for the dealer who prices the instrument fairly to begin with, 
and then runs into the customer who thinks an additional 15 or 25% off 
of this is acceptable, and fair to both parties.

Regards,
Jonathan Finger RPT


More information about the Pianotech mailing list

This PTG archive page provided courtesy of Moy Piano Service, LLC