another slightly off-topic question

[Rob Mitchell]

Dean,

I'm wondering if you have ever cost-compared printing your own cards versus having them professionally made? I ordered 250 standard postcards (color photo on one side, B&W on the other) for $70, but of course then I had to print out address labels. The laser printer is very nice since you get each card personalized for your customers (I think there's even software that will let you print the postage). 

Rob

Mitchell Piano Service
www.mitchellpianoservice.com
(415) 994-1030

-----Original Message-----
From: Dean May [mailto:deanmay at pianorebuilders.com]
Sent: Thursday, May 31, 2007 11:09 AM
To: 'Pianotech List'
Subject: RE: another slightly off-topic question
>I enjoy doing the marketing stuff, but I want to make sure I get the 
>most bang for my buck!
>
>Annie
Direct mail postcards I believe give you the most bang for your buck. You can put 4 on a regular 8.5x11 for the postcard rate. I do 2 on 8.5x11 giving me an 8.5x5.5 postcard which requires a first class stamp. I find better results with the bigger piece. I used to use 110 lb card stock, but now I use premium HP paper, 32 lb. It is really nice and much easier on the printer. 
I invested in a nice color laser printer that also duplexes (prints both sides). I mail merge the name and address, as well the date the piano was last tuned. Print your page, cut in half, add stamp and mail. 
Keep working your database of customers. Mine will get 2-4 mailings per year. I also acquired a database of 1100 churches in a 50 mile radius that I am planning on hitting. 
Dean
Dean May cell 812.239.3359 
PianoRebuilders.com 812.235.5272 
Terre Haute IN 47802
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