another slightly off-topic question

[Dean May]

>>I meant to jump in on this yesterday but got sidetracked by the blue
moon...

 

 

I enjoy a good blue moon as well, in a frosted mug with an orange wedge. ;-)

Dean

Dean May             cell 812.239.3359 

PianoRebuilders.com   812.235.5272 

Terre Haute IN  47802

  _____  

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of paul bruesch
Sent: Friday, June 01, 2007 3:06 PM
To: Pianotech List
Subject: Re: another slightly off-topic question



The USPS website has a feature which allows you to send postcards (and
other?) mailings. I haven't used it, and it's been a while since I've looked
at it... but as I recollect you can upload a design and a mailing list. The
cards are printed by USPS and delivered to your recipients, and the total
cost is less than just postage for a DIY job. (Obviously this is a U.S.-only
solution.)

I plan to take another more serious look at this now with the great
marketing ideas from this thread. About eight months ago I bought a business
from a retiring tech. This resulted in a huge client list, but (way too)
many have not been real active clients for the past few years... I know I
don't have much in the way of "competition," so I'm thinking either they
don't play at all any more or else I'll be able to soak 'em all for pitch
corrections!!  (tongue-in-cheek, tongue-in-cheek, tongue-in-cheek!)
Actually, now I'm thinking a good marketing ploy might be to offer to waive
the PC fee if they schedule during the slow summer months. 

I particularly like Bruce's newsletter idea... maybe a single "FAQ" on a
postcard...

Thanks all...
Paul Bruesch
Stillwater, MN



On 6/1/07, Rob Mitchell <rob_mitchell at pacbell.net> wrote:

Dean,

 

I'm wondering if you have ever cost-compared printing your own cards versus
having them professionally made? I ordered 250 standard postcards (color
photo on one side, B&W on the other) for $70, but of course then I had to
print out address labels. The laser printer is very nice since you get each
card personalized for your customers (I think there's even software that
will let you print the postage). 

 

Rob

 

Mitchell Piano Service

www.mitchellpianoservice.com
<http://us.f835.mail.yahoo.com/dc/www.mitchellpianoservice.com> 

(415) 994-1030

 

-----Original Message-----

From: Dean May [

mailto:deanmay at pianorebuilders.com ] 

Sent: Thursday, May 31, 2007 11:09 AM

To: 'Pianotech List'

Subject: RE: another slightly off-topic question

>I enjoy doing the marketing stuff, but I want to make sure I get the 

>most bang for my buck!

> 

>Annie

Direct mail postcards I believe give you the most bang for your buck. You
can put 4 on a regular 8.5x11 for the postcard rate. I do 2 on 8.5x11 giving
me an 8.5x5.5 postcard which requires a first class stamp. I find better
results with the bigger piece. I used to use 110 lb card stock, but now I
use premium HP paper, 32 lb. It is really nice and much easier on the
printer. 

I invested in a nice color laser printer that also duplexes (prints both
sides). I mail merge the name and address, as well the date the piano was
last tuned. Print your page, cut in half, add stamp and mail. 

Keep working your database of customers. Mine will get 2-4 mailings per
year. I also acquired a database of 1100 churches in a 50 mile radius that I
am planning on hitting. 

Dean

Dean May cell 812.239.3359 

PianoRebuilders.com 812.235.5272 

Terre Haute IN 47802

 

 

 

 

 

 

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