You're spot-on, Phil. Welcome to the dance. Keep bringing what you know; that's what makes this place the best place like it in the world. David A. On Oct 9, 2008, at 6:04 AM, Phil Manning wrote: > I'm green as a technician. I'm just starting out, in fact, but I'm > not green in small business. > > Here's a few personal observations... > > 1. When times are tough & money is tight, there's a tendency for > small business owners to cut back on their marketing budget. I > don't think this is wise. In fact I think this is the time to > evaluate marketing strategies for effectiveness, to make sure we > maintain and even increase our base during the hard times. > > 2. In my experience, price shoppers don't have much else to go on, > that's why we should take the opportunity to graciously educate > them. A little time spent in this area can turn a tire-kicker into > a regular. People who ask for price first don't always buy based on > price. Often they're unconsciously looking for someone to help them > make a good decision with their money. The price question is often > just the conversation starter. > > 3. I've observed that in tight times people very often adjust their > values. For instance, they're more likely to buy a piano rather > than upgrade a car, repair an older piano rather than purchase new, > budget for tuning & maintaining a piano rather than dinners & > movies during the same time period. I use piano examples to suggest > how some technicians might have been surprised by steady or > increased business during economic downturn. > > please forgive me if it seems I've over-simplified the issue > > Phil Manning -------------- next part -------------- An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/20081009/0484f9f8/attachment.html
This PTG archive page provided courtesy of Moy Piano Service, LLC