[pianotech] follow up, tuning in a down economy

[David Love]

Did you consider offering a "special" discount to teachers?  Those are where
many referrals come from.  If there is a music teachers association there
you might consider putting together a special mailing/phone campaign.  

 

David Love

www.davidlovepianos.com

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of wimblees at aol.com
Sent: Monday, April 06, 2009 11:44 AM
To: Pianotech at PTG.org
Subject: [pianotech] follow up, tuning in a down economy

 


There were quite a few of you who opposed to idea of offering discounts,
citing that business will come to us, regardless. If I had been in business
for 5 years or more, I would have agreed with you, and in fact, in all my 22
years in St. Louis, I never offered my services for less than my "normal"
fee. 

But I am in the process of building a business, and therefore had to resort
to different methods of increasing my income. While offering 30% discount on
my tuning fee might seem like a lot, that wasn't the only income I was
after. When I've offered a lower price in the past, there was always
addition income generated from the sale. 

Which is exactly what happened this time. On March 1st sent out over 500
post card to known piano owners offering a 30% discount off my normal fee of
$115. A month later, my records show that I got 20 appointments, with a
total income of over $2600, an average of over $130 per call. Income that I
would probably not have had, were it not for the sale. Would there have been
as many appointments had I offered a 10% or 20% discount? Who knows. Did I
get as much of  a response as I wanted? No, the 20 appointments were not as
many as I had wanted, but the additional income was certainly appreciated.


Wim

 

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