[pianotech] Good business reads - perhaps OT

[Allan]

I will get those two books.

 

Do you know The E-Myth by Michael E. Gerber?  He "draws the vital, often
overlooked distinction between working on your business and working in your
business". 

Highly recommended By Allan

 

 

Allan Sutton

www.pianotechniquemontreal.com

  _____  

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of phil at emvkeys.ca
Sent: 17 avril 2009 09:22
To: pianotech at ptg.org
Subject: [pianotech] Good business reads - perhaps OT

 

Hi list - if this should be listed as off topic, certainly say so

I'm still in my first year of business as a piano technician so I haven't
much to contribute of technical value at this point.
I have, however, had many years in various businesses (successful and
otherwise) and I'd like to make a suggestion in response to recent threads
surrounding the various business aspects of our trade - that is, the
submission to the list of short reviews of written business resources that
are not specific to our industry

May I suggest a few good reads which, being principle-based, might have
profitable application for those of us who don't have a full schedule, for
whatever reason.

Here are two to start with

1. Guerilla Marketing: Secrets for Making Big Profits From Your Small
Business - Jay Conrad Levinson - I was given this book as part of a
marketing seminar I attend several years ago. It basically covers about a
bazillion things a small business owner can do virtually for free  to market
his/her small business. Not everything applies to every small business but
the clarified Guerrilla Marketing principles cause the reader to think
differently about advertising methods and their effectiveness, highlighting
the fact that small businesses have a huge advantage over large corporations
with multi-million dollar advertising budgets. This book has spawned
somewhat of a cult following as well as a number of follow-up books and
resources. The original book is certainly out of date (pre-internet) but
still valuable and available. Get it new or used from Amazon for about 4
bucks. Highly recommended by Phil.

Guerilla Marketing Website: http://www.gmarketing.com
Amazon: http://www.amazon.com/exec/obidos/ASIN/0395906253/guerrillmarke-20

2. Raving Fans: A Revolutionary Approach To Customer Service - Ken Blanchard
& Sheldon Bowles - I ordered this book after listening to author Ken
Blanchard at a leadership/management conference a few years back. On the
surface, the book seems to be aimed at  businesses larger than our often
one-person-does-everything model. Again, clarified customer service
principles certainly have a place in the winning strategy of any sized
business, including piano service. Blanchard partners with other excellent
authors to produce a number of valuable written business resources. Get
"Raving Fans " new or used from Amazon for about 4 bucks. Highly recommended
by Phil.
 
Blanchard Website: http://www.blanchardlearning.com
Amazon:
http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123
163

cheers!

Phil Manning 

  Artist Piano Care
E X C E L L E N C E ~ F I N E LY  T U N E D 
web: www.artistpianocare.ca
    tel: 416-907-3562
    cel: 905-626-3727
   phil at artistpianocare.ca

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